Decoding Commerce

#34 Talk with Kriket | From crowdfunding to European retail and e-commerce

March 22, 2023 dear digital Season 2 Episode 34
#34 Talk with Kriket | From crowdfunding to European retail and e-commerce
Decoding Commerce
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Decoding Commerce
#34 Talk with Kriket | From crowdfunding to European retail and e-commerce
Mar 22, 2023 Season 2 Episode 34
dear digital

In this episode John sits down with Anneleen from Kriket. Anneleen’s days range from managing e-commerce, marketing and socials to HR,… The list just goes on and on. How she manages to get some yoga, music classes and jogging in there is really just a big mystery to most of us.
In this episode she talks about how the company got started, the importance of branding, e-commerce vs retail and why we should eat more bugs. 
Enjoy!

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Facebook: https://www.facebook.com/deardigitalagency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

Show Notes Chapter Markers

In this episode John sits down with Anneleen from Kriket. Anneleen’s days range from managing e-commerce, marketing and socials to HR,… The list just goes on and on. How she manages to get some yoga, music classes and jogging in there is really just a big mystery to most of us.
In this episode she talks about how the company got started, the importance of branding, e-commerce vs retail and why we should eat more bugs. 
Enjoy!

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Facebook: https://www.facebook.com/deardigitalagency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

Start
Waarom krekels?
Origin story
Hoe plan je een succesvolle crowdfunding campagne?
Van crowdfunding naar “echt” bedrijf
Hoe hebben jullie Kriket doen groeien?
Definitie bio publiek/customer
Het belang van branding
Ontwikkeling website
Online vs retail
Dear Digital is hiring!
Hoe breidt je uit in europa?
Het belang van hiërarchie in communicatie
De Krekel vs complottheorieën
Concurenten aanmoedigen om te groeien
Krekels en hun prijs
Kweken van krekels
Kriket productgamma
The future of Kriket