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Decoding Commerce

#35 Talk with Pit&Pit | Everything marketing.

April 05, 2023 dear digital Season 2 Episode 35
#35 Talk with Pit&Pit | Everything marketing.
Decoding Commerce
Chapters
0:00
Start
0:44
Ilse’s background
22:39
How did you join Pit&Pit?
23:44
What are the first things you do when you start at a new company?
25:10
Key markers for marketing
28:13
Pit&Pit as a love brand
29:27
The importance of branding
35:24
Marketing strategy should depend on the situation
36:41
What changed over the years?
38:28
CRO marketing: long-term vs short-term
42:04
Is there a way to measure the impact of branding?
43:34
Loyalty to the brand and referral system
45:58
How is Pit&Pit expanding?
50:59
The importance of good logistics for an e-commerce company
51:40
Growth strategies
57:13
Hero product vs the others
1:00:53
A day in the life of a CMO
1:15:30
The future of marketing
1:22:47
Retail vs online for marketing
1:25:08
Tips for marketeers
1:26:42
US vs Europe
1:27:30
Goodbye
More Info
Decoding Commerce
#35 Talk with Pit&Pit | Everything marketing.
Apr 05, 2023 Season 2 Episode 35
dear digital

In this episode John sits down with Ilse van Dyck, CMO at Pit&Pit.

Ilse tells us about her journey to her current position at the company, why details matter, why you should experiment (especially on a tight budget), keys to growth and much, much more...

Enjoy!


Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Facebook: https://www.facebook.com/deardigitalagency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

Apple Podcasts Spotify Overcast Castro Castbox Goodpods +
Show Notes Chapter Markers

In this episode John sits down with Ilse van Dyck, CMO at Pit&Pit.

Ilse tells us about her journey to her current position at the company, why details matter, why you should experiment (especially on a tight budget), keys to growth and much, much more...

Enjoy!


Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Facebook: https://www.facebook.com/deardigitalagency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

0:00
Start
0:44
Ilse’s background
22:39
How did you join Pit&Pit?
23:44
What are the first things you do when you start at a new company?
25:10
Key markers for marketing
28:13
Pit&Pit as a love brand
29:27
The importance of branding
35:24
Marketing strategy should depend on the situation
36:41
What changed over the years?
38:28
CRO marketing: long-term vs short-term
42:04
Is there a way to measure the impact of branding?
43:34
Loyalty to the brand and referral system
45:58
How is Pit&Pit expanding?
50:59
The importance of good logistics for an e-commerce company
51:40
Growth strategies
57:13
Hero product vs the others
1:00:53
A day in the life of a CMO
1:15:30
The future of marketing
1:22:47
Retail vs online for marketing
1:25:08
Tips for marketeers
1:26:42
US vs Europe
1:27:30
Goodbye