#35 Talk with Pit&Pit | Everything marketing.

In this episode John sits down with Ilse van Dyck, CMO at Pit&Pit.

Ilse tells us about her journey to her current position at the company, why details matter, why you should experiment (especially on a tight budget), keys to growth and much, much more...

Enjoy!

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Facebook: https://www.facebook.com/deardigitalagency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

Chapters

• 0:00 Start
• 0:44 Ilse’s background
• 22:39 How did you join Pit&Pit?
• 23:44 What are the first things you do when you start at a new company?
• 25:10 Key markers for marketing
• 28:13 Pit&Pit as a love brand
• 29:27 The importance of branding
• 35:24 Marketing strategy should depend on the situation
• 36:41 What changed over the years?
• 38:28 CRO marketing: long-term vs short-term
• 42:04 Is there a way to measure the impact of branding?
• 43:34 Loyalty to the brand and referral system
• 45:58 How is Pit&Pit expanding?
• 50:59 The importance of good logistics for an e-commerce company
• 51:40 Growth strategies
• 57:13 Hero product vs the others
• 1:00:53 A day in the life of a CMO
• 1:15:30 The future of marketing
• 1:22:47 Retail vs online for marketing
• 1:25:08 Tips for marketeers
• 1:26:42 US vs Europe
• 1:27:30 Goodbye