Decoding Commerce
Welcome to "Decoding Commerce," where we dive into the heart of building brands in Europe.
Join us as we unravel the success stories behind today's most innovative businesses through exclusive interviews with founders and in-depth technology deep dives. Focusing on Shopify and Odoo, we explore the strategies and solutions driving the future of e-commerce and retail. Whether you're a budding entrepreneur, a tech enthusiast, or just curious about the commerce landscape, "Decoding Commerce" offers insights and inspiration to fuel your journey.
Tune in and discover what it takes to thrive in the dynamic world of European commerce.
➡️ Our website: deardigital.com
Podcasting since 2021 • 56 episodes
Decoding Commerce
Latest Episodes
#56 Deep dive with Sam & Michiel⏐ 2025 Shopify Edition Dev Recap: Flexibility, AI, and the future of commerce
In this episode, our own Sam and Michiel recap their experience at the Shopify Edition Dev conference in Toronto. They highlight Shopify's significant investment in platform flexibility, introducing Horizon themes with enhanced design and custo...
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Season 1
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Episode 56
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28:33
#55 Talk with Clio | Mastering B2B relationships in fashion retail
In this episode of Decoding Commerce, we sit down with Pascale Staelens from Clio, a fashion veteran with almost 30 years in the industry. Pascale offers insights into the evolution of fashion retail, drawing on her experience with Belgian bran...
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Season 1
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Episode 55
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44:04
#54 Talk with AO76 | Beyond trends: how to run a sustainable Belgian fashion brand
In this episode featuring Gaspard Poelman from AO76 American Outfitters, Lien & John delve into the history and evolution of a family-founded Belgian fashion brand. Discover how Gaspard, the third-generation CEO, transitioned from a childho...
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Season 1
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Episode 54
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56:22
#53 Deep Dive with Dimitri Devroe | Marketing strategies for D2C commerce businesses
In this podcast episode, we interview Dimitri Devroe, who is specialized in helping direct-to-consumer commerce brands scale with paid advertising and retention strategies. Together, they explore the challenges of rising acquisition costs and s...
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Season 1
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Episode 53
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41:42
#52 Deep Dive with Firmhouse | Recurring online commerce
In this episode, we take a deep dive with Bob Jansen, co-founder of Firmhouse, a long-standing and valued partner of ours. Firmhouse helps businesses launch and grow subscription-based models with ease. Their platform simplifies testing ideas, ...
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Episode 52
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38:05