#36 Deep Dive with DTC marketeer | Expanding abroad, the role of AI, best acquisition channels in 2023

In this Deep Dive John sits down with his co-founder Dimitri Devroe.

In this episode they talk about how to expand abraod, relevant acquisition channels in 2023, the role of AI in all of this and much, much more…

Enjoy!

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Facebook: https://www.facebook.com/deardigitalagency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

Chapters

• 0:00 Intro
• 5:36 Why did you start PIAB?
• 8:30 Benifits of retail for D2C
• 11:24 Is there a way to determine if you have a good product market fit?
• 14:49 What are the relevant acquisition channels in 2023 compared to 2020?
• 17:44 What has changed in performance marketing?
• 21:35 How do you create a creative roadmap?
• 23:07 How does AI fit into all of this?
• 25:00 How to effectively use email marketing?
• 28:47 How do you expand to other countries?
• 33:27 How to choose where to expand next
• 34:53 What has been the impact of the new privacy laws?