#48 Talk with Mud Jeans | A denim revolution: Innovating fashion sustainability

Join us in this enlightening episode as we dive into the world of sustainable fashion with Bert van Son, the visionary founder of Mud Jeans. From discussing the challenges of sustainability to the journey of creating a 100% post-consumer waste pair of jeans, this conversation covers it all. Bert's insights into the fashion industry, the commitment to sustainability and transparency, and the shift in management make this a must-listen for anyone passionate about ethical and innovative business practices. 
Get ready to be inspired as we explore the intersection of fashion, sustainability, and entrepreneurship.

Enjoy!

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Facebook: https://www.facebook.com/deardigitalagency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

Chapters

• 0:00 Learning from mistakes and reflecting on life.
• 8:36 Shopkeepers try to offer leasing, but it's challenging.
• 12:50 Launching in weeks, seeking ambassadors and owners.
• 16:50 Mud Jeans appeals to committed buyers, faces sizing challenges.
• 25:31 Complex denim sizing leads to high costs.
• 29:47 Europe pushing for 5% post-consumer waste use.
• 34:23 Italian manufacturer, Turkish organic cotton, Albanian subcontract.
• 39:33 Focusing on purpose and responsibility in business.
• 42:47 Focus on e-commerce sales channels, future strategies.
• 51:03 Offering a choice without pointing fingers.
• 57:47 Recognise value, allow space, avoid self-blocking.
• 58:46 Consider stepping back, become an advisor, go sailing.