Decoding Commerce
Welcome to "Decoding Commerce," where we dive into the heart of building brands in Europe.
Join us as we unravel the success stories behind today's most innovative businesses through exclusive interviews with founders and in-depth technology deep dives. Focusing on Shopify and Odoo, we explore the strategies and solutions driving the future of e-commerce and retail. Whether you're a budding entrepreneur, a tech enthusiast, or just curious about the commerce landscape, "Decoding Commerce" offers insights and inspiration to fuel your journey.
Tune in and discover what it takes to thrive in the dynamic world of European commerce.
➡️ Our website: deardigital.com
Decoding Commerce
#56 Deep dive with Sam & Michiel⏐ 2025 Shopify Edition Dev Recap: Flexibility, AI, and the future of commerce
In this episode, our own Sam and Michiel recap their experience at the Shopify Edition Dev conference in Toronto. They highlight Shopify's significant investment in platform flexibility, introducing Horizon themes with enhanced design and customisation options designed to reduce the need for extensive custom development.
The biggest change? The integration of AI, noticeably impacting the storefront with features like the AI builder for blocks that allows users to create custom sections using natural language prompts. They also touch on the future of commerce moving towards conversational interfaces powered by LLMs, with Shopify building core components and APIs to ensure products are accessible across various channels and introducing the Knowledge Base app to provide brand context for these interactions.
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