Decoding Commerce
Welcome to "Decoding Commerce," where we dive into the heart of building brands in Europe.
Join us as we unravel the success stories behind today's most innovative businesses through exclusive interviews with founders and in-depth technology deep dives. Focusing on Shopify and Odoo, we explore the strategies and solutions driving the future of e-commerce and retail. Whether you're a budding entrepreneur, a tech enthusiast, or just curious about the commerce landscape, "Decoding Commerce" offers insights and inspiration to fuel your journey.
Tune in and discover what it takes to thrive in the dynamic world of European commerce.
➡️ Our website: deardigital.com
Decoding Commerce
#59 Deep dive with Vincent Buyssens│Beyond AI and chatbots: Designing for the Latent Space
In this episode, Sam, Michiel, and creative technologist Voidwalker, aka Vince Buyssens explore what comes after chatbots: truly generative UIs.
They unpack how AI shifts us from commanding tools to navigating intelligence: moving through vectors, embeddings, and latent space to “sculpt” copy, design, and product experiences. The trio digs into the rare intersection of design and engineering, why text prompts limit creative work, and how interfaces should evolve toward semantic controls.
You’ll hear how AI changes team roles (from writing code to writing specs and curating taste), the risks of over-personalization (and why surprise still matters), and a new model for brands: brand engines that encode tone, values, and style as reusable embeddings. They close with a look at ads and websites as living, intelligent units-assets that adapt themselves in real time to each user’s context.
Perfect for product leaders, designers, and engineers rethinking UX in the AI era.
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➡️ Our website: deardigital.com
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